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Zara – Unconventional wisdom and unique application of technology in operations & supply chain management

Clothing retailer Zara is no ordinary company. It has changed the way in which fashion apparel are manufactured and sold. And it has done so by leveraging technology and by defying prevailing wisdom of experts. Zara, based in Spain, is owned by Inditex. Zara has stores in more than 68 countries, including India. Zara takes...

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